Corporate Training
Corporate storytelling training that sticks.
Your team leaves with a repeatable system for content that builds trust and drives real business outcomes.
Inquire About TrainingMichelle Lo Horton delivers hands-on corporate storytelling training for teams using the Story ARC™ framework — the same system she's used to help 100+ brands build trust through content. She has trained teams across Singapore, Kuala Lumpur, and Hong Kong, from consultancies to advisory firms. This isn't a lecture. It's an enablement session where your team installs a shared storytelling system and walks out ready to execute.
What your team learns in a Story ARC™ training
The neuroscience of trust, applied to content.
Why some content builds familiarity and buying intent while most gets forgotten. Your team learns the trust signals that drive real business outcomes, not just engagement metrics.
Story ARC™ as a repeatable system.
Not theory. A framework your team can apply to every piece of content they create. They leave with a shared language, a clear process, and the ability to execute without outside help.
Personal brand positioning for teams.
When your people show up with clarity and credibility, the company grows. Your team learns how to position themselves in a way that builds trust for the brand and opens doors for the business.
Workshop formats for corporate teams
Half-Day Workshop
Single intensive session
A focused, high-energy session ideal for offsites, team retreats, or kickoffs. Your team walks away with the core framework and a plan they can act on immediately.
Multi-Session Program
2–4 sessions over weeks
For teams that want deeper implementation. Each session builds on the last, with real assignments in between. By the end, the system is embedded in how your team works.
Every engagement is customized to your team's industry, goals, and starting point.
Inside a Story ARC™ corporate workshop
What teams say after the training
"We brought Michelle in to train our agents on building trust at scale, and she delivered beyond expectations. She broke down her framework in a way that our team could immediately apply to how they show up and build their personal brand online. What stood out was how well she understood the nuances of our industry. By the end of the session, you could already see a shift in how they thought about positioning themselves. Practical, sharp, and worth every minute."
Raymond Lim
Founder & CEO, DPG Consultancy
Frequently asked questions
It's a hands-on enablement session using the Story ARC™ framework. Your team learns the principles of storytelling for business outcomes and how to apply them tactically — framing, structure, and how to review and improve content. Not a lecture. A working session.
Half-day workshops (single intensive session, ideal for offsites) or multi-session programs (2–4 sessions over weeks for deeper implementation). Every engagement is customized to your team's industry and goals.
Marketing teams, sales teams, and leadership groups who want a shared system for creating content that builds trust and positions their brand. Past clients include consultancies and advisory firms across Singapore and Kuala Lumpur.
Michelle has delivered corporate storytelling training in Singapore, Kuala Lumpur, and Hong Kong. She is based between New York and Singapore and travels for engagements globally.